CatLife

Privacy policy

Last updated: 9 October 2026

This privacy policy explains how CatLife ("we", "us", "our"), the operator of catlife.uk, collects, uses and protects information when you visit our website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who we are

CatLife is an independent UK cat care information website. For any privacy question, contact us at [email protected]. For the purposes of UK data protection law, CatLife is the data controller for personal data collected through this website.

Information we collect

Information you give us

If you email us, we receive your email address, your name if you include it, and the content of your message. We use this only to reply to you and keep it only as long as needed to deal with your enquiry.

Information collected automatically

Like most websites, our hosting provider and the third-party services we use may automatically collect technical information when you visit, such as your IP address, browser type, device type, operating system, referring website, pages viewed, and the date and time of your visit. This is used to keep the site secure, understand how it is used and, where relevant, show advertising.

Our free tools

Our calculators and checkers (such as the cat years calculator, cat food calculator, cat weight checker, cat pregnancy calculator and toxic plant checker) run entirely in your web browser. The information you type into them is not sent to us and is not stored.

Advertising and Google AdSense

This website may display advertisements provided by Google AdSense and other third-party advertising partners. Advertising helps us keep CatLife free to use.

  • Third-party vendors, including Google, use cookies and similar technologies to serve ads based on your prior visits to this website and other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the internet.
  • Advertising partners may collect information such as your IP address, device identifiers, browser information and the pages you visit, in order to show relevant ads, limit how often you see an ad, measure ad performance and prevent fraud.
  • Where required by law, we will only allow personalised advertising cookies to be set after you have given consent through our cookie consent tool. If you don't consent, you may still see non-personalised ads, which use limited data such as your approximate location and the page you are viewing.

You can opt out of personalised advertising from Google by visiting Google Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalised advertising at Your Online Choices and aboutads.info.

To learn more about how Google uses information from sites that use its services, see How Google uses information from sites or apps that use our services and the Google Privacy Policy.

Analytics

We may use analytics services, such as Google Analytics, to understand how visitors use our website, for example which pages are popular and how people find us. These services use cookies to collect information in an aggregated form that does not directly identify you. Where required, analytics cookies are only set with your consent. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Cookies

Cookies are small text files stored on your device. We and our partners use cookies for essential website functions, analytics and advertising. Full details, including how to manage or withdraw your consent, are in our Cookie policy.

Legal bases for processing

  • Consent: for non-essential cookies, including personalised advertising and analytics cookies.
  • Legitimate interests: to operate, secure and improve our website, and to respond to messages you send us.
  • Legal obligation: where we need to keep or disclose information to comply with the law.

Sharing your information

We do not sell your personal information. Information may be processed by service providers that help us run the website, such as our hosting provider, content delivery network, analytics provider and advertising partners, including Google. Some of these providers may process data outside the UK; where they do, they are required to protect it with appropriate safeguards, such as the UK International Data Transfer Agreement or adequacy regulations.

How long we keep information

We keep emails only as long as needed to respond and for a reasonable period afterwards. Analytics and advertising data are kept by the relevant providers in line with their own retention policies. Cookie lifetimes are listed in our Cookie policy.

Your rights

Under UK GDPR, you have the right to:

  • Access the personal information we hold about you.
  • Ask us to correct or delete your information.
  • Object to or restrict how we use your information.
  • Withdraw consent at any time, for example by changing your cookie settings.
  • Data portability, where applicable.

To exercise your rights, email [email protected]. You also have the right to complain to the UK data protection regulator, the Information Commissioner's Office (ICO).

Children's privacy

Our website is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Links to other websites

Our guides link to other websites, such as veterinary charities and official sources. We are not responsible for the privacy practices of other websites, so please read their privacy policies.

Changes to this policy

We may update this privacy policy from time to time, for example if we add new services. The date at the top shows when it was last updated.